On a hot day in LA's San Fernando Valley, a 75-person camera crew is prepping magic tricks and setting up toys at a family home turned movie set.
The star of all the action is Ryan Kaji, the reigning champion of toy reviews, who found surprising fame and fortune on YouTube.
He's been on camera since he was three years old, playing with trains, opening surprise eggs, and going on adventures with his family.
Whether he realizes it or not, Ryan is one of YouTube's biggest earners, racking up over 82 billion lifetime views across his channels.
We've got a couple billion people that come to YouTube every single day.
We're not a social media platform.
We're not traditional media in the sense we're not linear television.
We're really sort of our own thing.
Now it's my turn.
Ryan has inspired an entire generation to jump into the lucrative world of content creation, where the odds aren't always in your favor.
