Except he didn't call it planned obsolescence. He called it " consumer engineering."

只不过他不叫它“计划性淘汰”。他称之为“消工程”。

But within a couple of generations, a string of innovations pushed the original ice trade into obsolescence.

但在几代人之后，一系列的创新将最初的冰贸易推向了没落。

However, this doesn't imply the obsolescence of print books.

然而，这并不意味着印刷书籍已经过时。

So you substitute styling, which is a commercial swindle intended to produce artificial obsolescence.

所以你用造型代替， 这是一种商业骗局， 旨在制造人为的过时产品。

You just work your way to obsolescence.

你只是通过努力让自己变得过时。

Now, it seems like consumers are finally fighting back against planned obsolescence.

现在，消乎终于开始反击计划中的过时了。

" if you can tolerate single-day battery life, half-baked apps and inevitable obsolescence, you can now wear the future on your wrist."

“如果你能容忍只有一天的待机时间，不成熟的应用和不可避免的淘汰，那你现在就可以将来戴在手腕上。”

But some would argue that planned obsolescence isn't just about greed, but that it's also good for everyone.

但有些人认为计划报废并不仅仅是贪婪，但这对每个人来说也都是好事。

Years later, GM's head of design, Harley Earl, candidly discussed his role in creating what he called dynamic obsolescence.

多年后, 通用汽车的设计主·厄尔 (Harley Earl)坦率地讨论了他在创造所谓的动态淘汰方面所扮演的角色。

So if right to repair does become law, does that mean artificial obsolescence will be gone for good?

那么，如果修复权确实成为法律，是否意味着人为报废将永远消失？

For landlords, these have the twin advantages of attracting higher rents and hedging against obsolescence, as countries look to meet their net-zero carbon goals.

对于房东来说，由于各国对净零碳的追求，这些改变既能提高租金，又能抵御房屋陈旧的风险。

And it spawned a class action lawsuit, which Apple settled out of court, but it didn't stop the company from practicing planned obsolescence.

这引发了一场集体诉讼, 尽苹果公司最终庭外和解，但这并没有阻止该公司实行计划报废。

But we have to invest in it, and we have to continue it, because obsolescence is always the evil part of technology.

但我们必须投资它， 我们必须继续它，因为过时永远是技术的邪恶部分。

In the 1930s, during the Great Depression he wrote this paper that was like " Okay, the government should really support this idea of planned obsolescence."

在 20 世纪 30 年代，大萧条时期，他写了一篇论文说，好吧，政府应该真的支持计划性淘汰的观点。

There are lots of companies out there that intentionally shortened the lifespan of their products it's a tactic known now as planned obsolescence.

许多公司故意缩短其产品的使用寿命，这种策略现在被称为计划报废。

Throughout his tour of disfigured landscapes and industrial incinerators, Mr Franklin-Wallis decries the tactic of " planned obsolescence" : ie, the marketing of products that quickly need to be replaced.

在参观被破坏的景观和工业焚烧炉的整个过程中，富兰克林-沃利斯谴责了“计划性淘汰”的策略：即营销那些需要迅速被更换的产品。

On one hand the fashion industry has been very irresponsible in the pursuit of always having new looks and new trends and celebrating obsolescence, some people might argue.

一方面，有些人可能会争辩说，时装业在追求新外观和新趋势以及庆祝过时方面一直非常不负责任。

We are not in this obsolescence regime yet, but for the first time we are moving into AI systems taking actions in the real world on behalf of humans.

我们还没有处于这种过时状态，但我们第一次进入人工智能系统，代表人类在现实世界中采取行动。

He states that America is in danger of sliding into “systemic obsolescence”, caused by political stalemate at home and misguided engagement abroad in “lonely and draining campaigns” against sometimes “self-generated” enemies, such as Iraq.

他声称，美国因国内政治僵持，与对外受误导向间或“无中生有”的敌人（例如伊拉克）展开“孤立无援，劳民伤财的军事行动”，继而有滑向“体系滞后”的危险。

There remains the change in the value of the equipment, due to unforeseen changes in market values, exceptional obsolescence or destruction by catastrophe, which is both involuntary and-in a broad sense-unforeseen.

由于市场价值的不可预见的变化、异常的过时或灾难造成的破坏，设备的价值仍然存在变化，这既是非自愿的，也是广义上不可预见的。