11.NCR has to make its own money just like Walmart, and if they remain stagnant too long commercially, they'll eventually come to demand higher prices.
12.After designing the machines, outsourcing the manufacturing, writing software, and maintaining the hardware at scale after deployment, operating margins for both NCR and Diebold were as low as the retailers themselves.
13.Diebold retail business doubled in a single year, and for NCR, that growth was channeled across multiple years as it took longer for the deals and deployments to materialize.
14.The first real win came in 2012, four years before Amazon Go, when NCR won an initial deal with Walmart, who had the capital, incentive, and interest to pursue self-checkout.
第一次真正的胜利发生在 2012 年, 即 Amazon Go 推出的四年前,当时 NCR 赢得了与沃尔玛的初步交易,沃尔玛拥有推行自助结账的资本、动力和兴趣。机翻
15.And since we know that NCR itself as a company, is not in a healthy position, the idea that the cost of self-checkout was simply flattening out over time in the near future seems foolish.